The following are exempted from the rules on sales promotion campaigns:
- The government or any of instrumentalities when the same is conducted their governmental functions.
- Private entities in joint project/s with any government agency under the preceding paragraph.
- Social, civic, political, religious, educational, professional and other similar organizations which extend promotional activity among their members. Provided, that the promotional activity is not considered sales promotion campaign as defined under these Rules.
(DAO 10-02 Series of 2010)