• the activity promotes a brand, product, service (purchase is not necessary) with the end view of increasing sales, goodwill or patronage of a product/service;  
  • the activity entices participation for a promise of gain, chances of winning and the likes;  
  • it is conducted for a limited period of time (maximum period is 1 year);  
  • it is published/announced using mass media and other widespread means of communication;   
  • the target participants are consumers (consumer as a natural person). 

(DTI DAO 2 Series of 1993)