- the activity promotes a brand, product, service (purchase is not necessary) with the end view of increasing sales, goodwill or patronage of a product/service;
- the activity entices participation for a promise of gain, chances of winning and the likes;
- it is conducted for a limited period of time (maximum period is 1 year);
- it is published/announced using mass media and other widespread means of communication;
- the target participants are consumers (consumer as a natural person).
(DTI DAO 2 Series of 1993)
